Our Associates
Anthony Reed
Veteran Campaigner
A 30-year veteran of influencing audiences to move them to vote, consume and engage. Anthony's finger prints have been all over several high profile victories. A career in politics led Anthony to public affairs and communications where he has worked with Australia's leading businesses, industry sectors, and community organisations to shift the dial around the issues that matter to them. He has worked with large super funds, insurance, health, IT and many more businesses to help them reach their goals.
Ed Coper
Has been behind the scenes of many of the last decade's most prominent social movements. Ed has advised multiple Nobel Peace Prize Laureates, political and business leaders, and social impact movements. He has built impact campaigns for business leaders from Richard Branson to Paul Polman, and for social icons from Malala to Shakira. Ed founded the New York-based Center for Impact Communications and has raised over $150m USD for UN agencies. His work has featured in several museum exhibitions.
Mark Connelly
Community Whisperer
Leader of values-based movements, including through US presidential and Australian federal elections. Builder of high profile campaigns featuring on every major network in Australia and the United States. Raised tens of millions of dollars for organisations based on a values-led, story-based approach. This includes as lead fundraiser for GetUp, Australia's largest social movement. Also spent 5 years in corporate law working with Australia's largest corporations on some of the largest international public offerings.
Patrick Leyland
Digital Guru
Some of the biggest social and political impact campaigns of the last decade have Patrick's pixels all over them. Our product development and digital tools guru, having been at the cutting edge of leveraging digital platforms, data and analytics and insights to move audiences. He has extensive digital campaigning, software development and marketing experience in the government and private sectors in Australia and New Zealand.
Heath Aston
Press Gallery Veteran
Has covered numerous federal and state election campaigns from the Canberra and NSW press galleries. Journalist and public affairs expert of two decades experience, working for the Sydney Morning Herald and Daily Telegraph. More recently, he headed the media team at Transport for NSW, overseeing communications and issues management spanning government, the public service and business.
Fred Balboni
Business Shaman
When IBM executive Fred Balboni came out of semi-retirement, Australian businesses rejoiced - Populares first and foremost. A seasoned consulting and transformation executive, he will quarterback your complex project to success. A veteran of PwC, adviser to both the Obama Administration and Hillary Clinton campaign, and over a decade as a senior executive at IBM, Fred has provided strategic advice to Apple, Wal-Mart, Disney, Citicorp, Telstra, and more.
Ruby-Rose O'Halloran
Movement Builder
Seasoned campaign strategist and movement builder, fierce defender of our democracy and the things that make it great. Background in documentary filmmaking and food security, expert in electoral law and media reform. Has led dozens of successful campaigns that have generated millions in earned media value - while also raising millions of dollars to power them. Ruby's strategy nous has been called on by organisations across the issue spectrum thanks to her relentless focus on impact.
Ready to find your Values Proposition?
Send us a message or email us at info[at]populares.co
Ready to find your Values Proposition?
Drop us a line to talk about your values. Email us or use the form below.