A 30-year veteran of influencing audiences to move them to vote, consume and engage. Anthony's finger prints have been all over several high profile victories. A career in politics led Anthony to public affairs and communications where he has worked with Australia's leading businesses, industry sectors, and community organisations to shift the dial around the issues that matter to them. He has worked with large super funds, insurance, health, IT and many more businesses to help them reach their goals.

Has been behind the scenes of many of the last decade's most prominent social movements. Ed has advised multiple Nobel Peace Prize Laureates, political and business leaders, and social impact movements. He has built impact campaigns for business leaders from Richard Branson to Paul Polman, and for social icons from Malala to Shakira. Ed founded the New York-based Center for Impact Communications and has raised over $150m USD for UN agencies. His work has featured in several museum exhibitions.

Leader of values-based movements, including through US presidential and Australian federal elections. Builder of high profile campaigns featuring on every major network in Australia and the United States. Raised tens of millions of dollars for organisations based on a values-led, story-based approach. This includes as lead fundraiser for GetUp, Australia's largest social movement. Also spent 5 years in corporate law working with Australia's largest corporations on some of the largest international public offerings.

Some of the biggest social and political impact campaigns of the last decade have Patrick's pixels all over them. Our product development and digital tools guru, having been at the cutting edge of leveraging digital platforms, data and analytics and insights to move audiences. He has extensive digital campaigning, software development and marketing experience in the government and private sectors in Australia and New Zealand.

Kaylee is the ultimate collaborator, and with her campaigning and organising background, she ensures a smooth roll-out for every project she manages. Her recent experience working for a polling organisation saw her managing relationships that moved at a rapid pace, whilst still ensuring every poll in the field met the gold standard. When she's not fostering client relationships, she's active in the community as a volunteer rural firefighter, P&C enthusiast, and an active member in her local community Progress Association.

With 20 years of PR, media and communications experience, Eleanor has a wealth of knowledge in not-for-profit, agency and government having run everything from major fundraising events like the Pink Test for the McGrath Foundation to a winning election campaign. Eleanor is the doer that makes sure the job gets done, bringing together teams to ensure projects are executed at the highest standard. She thrives on collaboration and teamwork and loves to learn new skills on the job.

Adri lives for digital strategy and project management. Her passions lie in disruptive technology and data-driven projects with social impact, everything from digital campaigning to customer experience at TedXSydney, UTS and Rotary Club of Sydney. She loves challenging projects and thrives in environments where she can build relationships between people, technology and organsiations. Adri knows no bounds, also working as a voice actor and a professional stuntwoman on the side, so she's got all the tricks to make Populares tick.

Samson is an expert digital marketer who can wrangle any tech stack or platform into a successful and impactful campaign. He brings his decade of experience in programmatic, social, and data-driven campaigns to his drive for values-based innovation. Always pushing the envelope and thinking outside the box, Samson has driven innovative campaigns at WooliesX, Louder, Precise TV and more.

What do you get if you cross a doctor of Political Philosophy with an expert data analyst? You get Saranga. Saranga combines his deep expertise and passion for politics with an ability to wrangle complex data sets into cogent insights that often produce 'a ha' moments for clients. His experience as a university researcher at the elite University of St Andrews and his commercial experience at places like Finder make a formidable combination.

Jessica specialises in the intersection between public affairs and consumer-focused healthcare communications. Having worked on everything from neuroscience to medtech, and at agency and client side, Jessica brings a wealth of knowledge to the Populares team. With experience ranging from the BBC to Ogilvy, Jessica is always ready to jump in feet first on a complex issue to provide meaningful client counsel. Jessica's psychology degree has prepared her to think analytically about any issue to identify the perfect solution to a problem.

Renee is a Cx and behavioural communications expert, having worked with some of Australia's best-known brands including Destination NSW, Tourism Australia and ninemsn, as well across a range of B2C and B2B industries from education, telecommunications, IT, to alcohol, FMCG, government, and consumer healthcare; and politics. With experience across strategic and digital communications, change and transformation and stakeholder engagement, Renee likes to tackle business and stakeholder challenges head-on, and moving audiences by connecting on values.

Jacob is a Gen Z digital native who applies his digital and analytical skills across the suite of Populares projects. With a knack for digital finesse, Jacob's journey includes successful YouTube channel management and mastery of numerous programming languages. With studies in Computer Science and Commerce, Jacob thrives on challenges and uses his versatility across both technology and analytics to contribute insights and elevate campaigns.

Nick has a knack for digital platforms you and I haven't even heard of yet, well ahead of the trends and helping our clients catch up to the curve. He has an eye for detail and a keen marketing instinct, and Nick uses his research and communications skills to seamlessly translate our complex science into the tangible outcomes anyone can access with ease. Nick can often be seen helping project teams build out comprehensive client files, and keeping our Chief Barketing Officer in line.

George has a nose for great deals, he's the fur-midable force behind every successful campaign. Always pawsitive about new campaigns, and never hounds colleagues unnecessarily. When it comes to fetching results, he's always on the tail-end of success. George never pawses when it comes to seizing a market opportunity. The lead leash on all our advertising ventures, when it comes to data, he's the top dog. He works best when given a few treats and belly rubs during breaks!