Disinformation
In an age of digital misinformation, building authentic movements isn't optional- it's your competitive advantage.
Movements rooted in real values, real community, and real identity are inherently resistant to disinformation.
We help you build that resilience.
This is where movements become a strategic advantage. Communities built around authentic shared values are naturally resilient to disinformation. When your customers are believers, not just users, they become defenders of your brand. That's the moat that competitors can't breach.
Facts and Other Lies: Welcome to the Disinformation Age by Ed Coper
Populares director Ed Coper has published a new book on disinformation.
It is a handbook for anyone wanting to understand and navigate our new information ecosystem where dangerous narratives prosper.
It is a handbook for anyone wanting to understand and navigate our new information ecosystem where dangerous narratives prosper.
"Coper deftly shows us what is to be done" - Malcolm Turnbull
"A timely account of a growing malignancy" - Kevin Rudd
Disinformation consulting
Think disinformation is just a political problem? Think again.
Disinformation is big business, and it could be coming for yours.
Opinions are now formed and shared in digital spaces. What is your brand doing to control the digital narrative?
The loop between traditional advertising, a brand, and their audiences has been severed. Now business is exposed to digital narratives they can't control, and these narratives are highly vulnerable to disinformation.
Ed leads a team of digital brand damage and narrative building experts to help guide you through The Disinformation Age.
Disinformation is big business, and it could be coming for yours.
Opinions are now formed and shared in digital spaces. What is your brand doing to control the digital narrative?
The loop between traditional advertising, a brand, and their audiences has been severed. Now business is exposed to digital narratives they can't control, and these narratives are highly vulnerable to disinformation.
Ed leads a team of digital brand damage and narrative building experts to help guide you through The Disinformation Age.
Business
No matter your industry, you are exposed to the digital information disorder. We can help you navigate this brave new world.
Brand
You've worked hard to build your brand, don't let a disinformation campaign about you destroy the trust you've built.
Community
Your stakeholders aren't engaging in the analogue era, they inhabit the digital ecosystem where disinformation thrives.
How do I protect my brand from disinformation?
- Clear understanding of how it affects your business or communityMany brands and communities assume disinformation is a political problem that happens overseas or at the fringes. You may be surprised to discover how your own community or business is in the firing line.
- An audit of vulnerabilitiesYour exposure is not something you want to discover through a bad actor exploiting it. Ed leads a team of brand damage experts with decades of experience in finding and plugging vulnerabilities.
- An actionable plan that starts todayWaiting for disinformation to occur means that you are already too late. Preparing in advance is your best defence, and you need to be establishing your processes and laying the groundwork for your brand resilience.