This map visualises the Populares Progressiveness Index Moving beyond broad electorate boundaries or postcodes, this index measures the values-based sentiment of local communities, street by street. By synthesising demographic data with deep psychographic modelling, we can identify pockets of progressive and conservative intensity that traditional mapping misses. The result is a high-definition view of the social and political landscape, revealing exactly where your audience lives and how they view the world.

Get the Data! This map is just the beginning of what our data can reveal. Whether you are running a political campaign, launching a purpose-driven brand, or looking to engage a specific community, our team can help you turn these insights into action. Get in touch to discuss how you can license our datasets or partner with us to build custom segmentation and targeting models that move people, not just numbers.